Associated Students Inc., Cal Poly Pomona: Logo Rebrand 2020
At the beginning of 2019- the design team for Associated Students Inc. (ASI), including myself and many other student graphic designers, worked together to assess and analyze what ASI was a brand and how to effectively capture it. After a lot of sketching, I created and developed this design.
This logo is made from rectangular blocks emphasizing ASI’s ability to act as building blocks for students. Through the events, jobs and opportunities provided by ASI, students are given a foundation to further their college experiences and future careers. The letters of the logo are connected to each other with one line that cuts and defines them showing that ASI connects students to each other and to their passions encouraging them to carve their own paths.
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